In a world that is increasingly data driven and complex, businesses want smarter ways to make decisions, automate processes, stay ahead of constant change, and drive digital transformation. And that's where Cognitive Computing comes in – a new type of artificial intelligence that's all about mimicking human thought processes in an incredibly advanced and scalable way. It means that unlike the traditional system that mostly works on structured data or fixed rules, a cognitive computing system will have the capability to understand, reason, learn, and interact with data in a way that emulates human intelligence.

Leading this revolutionary development is Enterra's AI Solutions, providing superior Cognitive Computing methods helping companies to take more rapid, accurate and independent decisions. Leveraging the power of both cognitive computing and machine learning, Enterra's system is able to provide deep understanding and intelligent automation for a myriad of applications, including supply chain optimization, consumer insights, risk management and strategic forecasting.

“We're talking about computing systems really which understand structured and unstructured data—from spreadsheets through to market research to social media, everything else. It is more than simply the identification of patterns but also the use of logic, contextual awareness and the ability to learn and adapt to prompt actions or decisions without the need for constant human monitoring.

Enterra AI Solutions are of particularly high value to industries that work with complex variables in dynamic environments, including retail, manufacturing and CPG (consumer packaged goods). Through the emulation of human-based decision making processes, these solutions not only drive productivity but also reduce decision time and related errors, enabling organizations to be more responsive.

If your goal is to enhance productivity or find new revenue sources, cognitive computing using Enterra provides an intelligent path to transforming your enterprise.